The digital revolution is at its peak, and great changes are happening at a rapid pace. Clients expect to have most of the information readily available and at their fingertips. This requires organizations to allot resources, knowledge and technological skills, which are not always available. Digital transformation can be defined as “a circular process of adopting new technologies and creating new business models in order to provide the digital costumer with a unique service and user experience in his dealings with the organization as a consumer. This goal is achieved by changing the organizational operation perspective, and integrating new digital technologies in products and services.
This trend is coming of age in both the business and privet sectors. There is no industry that didn’t embrace the digital age, as smart cities arise in every nation. The goal is a digitalized nation, meaning: “the development of innovation and provision of cutting edge, high quality and efficient public services such as: education, health and welfare, information sharing and governmental accessibility, embedding technological tools and small and medium businesses, encouraging online trade and improving civil services by reducing bureaucracy”.
IT personnel, system managers, digital departments (advertisement, PR, banks, insurance companies), app developers, marketing personnel, UX/UI designers, business development managers looking to expand their professional toolbox, business consultants, directors in the public sector, municipal managers of different levels (smart city), system engineers, product managers and project managers.
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Integrate the students in a wide range of positions, including joining digital departments of large organizations, digital project managers and consultation.
Equip the students with a varied toolbox to help initiate and manage digital transformation projects, including realigning the business model of well- founded organizations.
Acquiring a plethora of methods to transform digital products and services, including in-depth analysis of costumer needs, harnessing “the wisdom of the masses”, visualization of information, understanding business models and how to adapt them as a part of the transformation process.
The course will combine lectures, event analysis and videos, and will include a graduation project.
Introduction to digital transformation:
What is digital transformation?
Real success stories from the Industry. National digitalization project. World trends.
Exposure to basic digital technologies: The internet of things, mobile, big-data, cloud, social networks and how to analyze technological trends) explanation of Gartner reports, introduction to Gartner Hype Cycle).
Changing the business model as a basis for digital transformation:
The connection between changing the business model and digital transformation.
How digital technology is effecting company performance. Introduction to the “map of digital transformation”.
The digital client:
How to document the “customer journey map” in the digital world. What are the digital touchpoints?
What is a digital customer experience?
How to characterize and better define the proposal of digital value.
Digital transformation in productional organizations and in the service and public sectors:
What are the predominant trends in digital transformation in productional organizations? Test cases: “Industry4.0” and “NIKE ID”.
What are the predominant trends in digital transformation in service organizations? Improvement of services routines by digital innovation.
Improving user experience by employing digital innovation. Test cases: the “digital health” plan, led by the national council of digital health ant innovation.
Digital transformation in the public sector: transformation in governmental organizations, introduction to “smart cities” and reviewing new technologies such as: Meter Data Analytics, Smart Transportation, Car Sharing Services, Water Management, IOT for government, intelligent lightning and Vertical-to- Infrastructure Communications.
Helpful tools: a digital innovation fund for the challenges of the public space.
Leading and managing a digital transformation endeavor:
Creating or acquiring digital capabilities within the organization. Improving the digital capabilities of senior executives.
How to create a “digital vision”?
Motivating your employees, and establishing a commitment to the digital vision.
Creating a digital corporate government, and strengthening the connection between the IT department and the organizations other departments’.
Digital project managing tools: how to draw a System Block Diagram, prioritization, features by “House of Quality” and project managing tools for digital project implementation.
“Skinny” or Thin” management of digital projects (WBS, Gantt).
Project – Final work presentation (group work)
Preparing a digital transformation program of the selected organization. Conducting a simulation of showcasing this initiative to company management.